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One can’t ignore the low insurance penetration in India and the efforts made by the Insurance Regulatory and Development Authority of India (IRDAI) to promote innovation and digitisation in the insurance sector. The introduction of the BIMA SUGAM/BIMA VAHAK joint digital platform allows customers to directly transact with insurance companies, enhancing accessibility and convenience. Digitisation has become a necessity for traditional insurance distributors to remain competitive and relevant. Implementing relevant modules, such as digital portals for policy management and claims initiation, improves efficiency. Product innovation, including niche products targeted to specific customer bases and geography, and combo offerings, cater to evolving customer needs and strengthen relationships between financial institutions and customers.

Bima Sugam is a forthcoming digital platform in India that aims to transform the insurance industry by providing a comprehensive single-window platform for purchasing insurance policies. Supported by the IRDAI, Life Insurance Council, and General Insurance Council, the platform will offer a wide range of insurance products and services, making it easier for customers to compare and purchase policies based on their preferences. It is anticipated to enhance transparency, accessibility, and competition in the insurance sector while saving customers time and effort. Although the launch has been postponed, Bima Sugam is eagerly awaited as it has the potential to simplify and streamline insurance policy purchases in India, ultimately increasing insurance penetration.

Innovation is a tricky and complex terrain; social media is trickier. According to the Khoros’ 2022 Social Media Demographics Guide, 42 % of the world’s population is using social media. Wondering how social media affects insurance? For insurers, this offers an opportunity to understand the audience characteristics of specific networks that are relevant to them — this is why we need to fo...

In today’s evolving landscape of financial security and risk management, young professionals could bring about revolutionary change in the insurance industry. India has a large population of millennials and centennials, and it is important that they view insurance not as an afterthought but as a part of their financial planning. Advancements in technology are opening new opportunities for ins...

As the IRDAI prepares to unleash these momentous guidelines, the stage is set for a transformative shift in the realm of health insurance for senior citizens. The newfound hope instilled by this standard health insurance product will usher in a future where the elderly can navigate their medical journeys with greater ease, security, and peace of mind.

Over the years, insurance companies in India have been more focused on traditional ways of distribution and operations which are paper-based and require face-to-face contact with customers in order to conduct business. In 2020, when the world was hit by a pandemic and face-to-face interactions were not possible, digital transformations were put on the fast track. Both manufacturers & distr...

As technology continues to revolutionise industries, the insurance sector is no exception. The digital age has brought about a shift in customer expectations and behaviour, forcing insurance companies to re-evaluate their business models and adapt to changing market dynamics. The need for digital transformation has become more urgent than ever, with companies looking to modernise their operatio...

From self-driving cars to ChatGPT, Artificial Intelligence seems to be omnipresent. It makes machines intelligent and more functional. Even though many industries are embracing AI to automate their processes, the insurance sector is yet to warm up to it. However, with the arrival of InsurTechs AI is slowly becoming infused into the digital landscape of insurance companies.Let’s first explore ...

In today's rapidly evolving digital landscape, the insurance industry is undergoing a transformative shift through the integration of technology, known as Insurtech. These solutions have not only revolutionised the way insurance products and services are delivered but also play a significant role in enhancing financial literacy among consumers. By leveraging technology, Insurtech platforms...